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  • FABRAZYME – BRAND GUIDELINES

    Fabry disease is a rare X-linked recessive (inherited) lysosomal storage disease, which can cause a wide range of systemic symptoms including full body pain, kidney complications, renal insufficiency, cardiac complications and burning extremity pain. Because of the rarity of the disease, it is often misdiagnosed. Fabrazyme, the first specific treatment for Fabry disease, is an enzyme replacement therapy that provides an exogenous source of the deficient enzyme in patients with this progressive disease. Completed in conjunction with Big Arrow Group.

    LEARN MORE ABOUT FABRY DISEASE >

    LEARN MORE ABOUT FABRY DISEASE V

    Symptoms of Fabry Disease are typically first experienced in early childhood and can be very difficult to understand; the rarity of Fabry disease to many clinicians often leads to misdiagnoses. Manifestations of the disease usually increase in number and severity as an individual ages.
    Full body or localized pain to the extremities (known as acroparesthesia) or GI tract is common in patients with Fabry disease. Acroparesthesia in Fabry disease is believed to be related to the damage of peripheral nerve fibers that transmit pain. GI tract pain is likely caused by accumulation of lipids in the small vasculature of the GI tract which obstructs blood flow and causes pain. Kidney complications are a common and serious effect of the disease; renal insufficiency and renal failure may worsen throughout life. Proteinuria (which causes foamy urine) is often the first sign of kidney involvement. End stage renal failure in males can typically occur in the third decade of life, and is a common cause of death due to the disease.
    Cardiac complications occur when glycolipids build up in different heart cells; heart related effects worsen with age and may lead to increased risk of heart disease. Hypertension (high blood pressure) and cardiomyopathy are commonly observed. Additionally, patients can exhibit Raynaud’s disease-like symptoms with neuropathy (in particular, burning extremity pain).

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  • FABRAZYME – BRAND GUIDELINES

    The Conversation Campaign, is designed to feature intimate moments of connection and interaction between patients with their families, friends and physicians. Branding elements focus attention on the conversations and exchanges between the members of this close-knit Fabrazyme community. The connecting element of the entire brand is validation. The design allows the brand to truly own the performance benefit. Completed in conjunction with Big Arrow Group.

  • FABRAZYME – BRAND GUIDELINES

    The Conversation Campaign, is designed to feature intimate moments of connection and interaction between patients with their families, friends and physicians. Branding elements focus attention on the conversations and exchanges between the members of this close-knit Fabrazyme community. The connecting element of the entire brand is validation. The design allows the brand to truly own the performance benefit. Completed in conjunction with Big Arrow Group.

  • FABRAZYME – BRAND GUIDELINES

    The Conversation Campaign, is designed to feature intimate moments of connection and interaction between patients with their families, friends and physicians. Branding elements focus attention on the conversations and exchanges between the members of this close-knit Fabrazyme community. The connecting element of the entire brand is validation. The design allows the brand to truly own the performance benefit. Completed in conjunction with Big Arrow Group.

  • FABRAZYME – BRAND GUIDELINES

    The photography captures moments in time. Those moments might be a quick glimpse at a patient’s expression, or they might be a moment when patients, their families and the professionals who care for them interact in a natural setting. The photography style demonstrates confidence in the management of Fabry which frees patients to fully participate in the experience being shown. Completed in conjunction with Big Arrow Group.

  • FABRAZYME – BRAND GUIDELINES

    The photography captures moments in time. Those moments might be a quick glimpse at a patient’s expression, or they might be a moment when patients, their families and the professionals who care for them interact in a natural setting. The photography style demonstrates confidence in the management of Fabry which frees patients to fully participate in the experience being shown. Completed in conjunction with Big Arrow Group.

  • FABRAZYME – BRAND GUIDELINES

    A key graphic expression of the Fabrazyme brand is the visual voice. In most communications it is expressed as a handwritten graphic element. It is meant to appear like a notebook style call-out, and is used in conjunction with a group photograph of a family. Completed in conjunction with Big Arrow Group.

  • FABRAZYME – BRAND GUIDELINES

    The guidelines contain a wealth of resources to help the global marketing team facilitate education and promotions pertaining to Fabrazyme. Materials are geared for the advancement of healthcare professionals and patients who participate in the management and treatment of Fabry disease. In addition to the guidelines, an online asset library was developed so team members were able to access key branding elements (ie: logos, charts, graphs, etc.). Completed in conjunction with Big Arrow Group.

  • FABRAZYME – BRAND GUIDELINES

    As part of Fabrazyme awareness, anyone connected with the brand must be proud to wear and use high quality premium items. Completed in conjunction with Big Arrow Group.

  • FABRAZYME – BRAND GUIDELINES

    As part of Fabrazyme awareness, anyone connected with the brand must be proud to wear and use high quality premium items. Completed in conjunction with Big Arrow Group.