• BP Large Images35 - JERSEY BOYS - JBVIPS.COM CAMPAIGN LOGO
  • BP Large Images36 - JERSEY BOYS - JBVIPS.COM HANDOUT
  • BP Large Images37 - JERSEY BOYS - PLAYBILL AD
  • BP Large Images38 - JERSEY BOYS - CLUB ENTRY PAGE
  • BP Large Images39 - JERSEY BOYS - PERSONALIZED WELCOME SCREEN
  • BP Large Images40 - JERSEY BOYS - MAIN HOMEPAGE
  • BP Large Images41 - JERSEY BOYS - FAVORITE CHARACTER PAGE
  • BP Large Images42 - JERSEY BOYS - FAVORITE SONG PAGE
  • BP Large Images43 - JERSEY BOYS - MOBBED UP SURVEY
  • BP Large Images44 - JERSEY BOYS - SURVEY RESULTS PAGE
  • BP Large Images45 - JERSEY BOYS - HIDDEN REWARDS SECTION
  • BP Large Images46 - JERSEY BOYS - THANK YOU PAGE
  • BP Large Images47 - JERSEY BOYS - JPVIPS.COM MOBILE SITE
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  • JERSEY BOYS – JBVIPS.COM CAMPAIGN LOGO

    JBVIPS.com is an online club where Jersey Boys audience members and fans can visit, relive the magic of the show, share their experience with friends, be rewarded for their patronage and enter to win free tickets to the show anywhere around the world. The goal behind the campaign was to collect data and build profiles of performance attendees. The campaign brand is based on the magical experience of the live show. You’ve just seen the show and taken part in a very special type of event. Welcome to the club. You’re a JPVIP. Completed in conjunction with RICG.

  • JERSEY BOYS – JBVIPS.COM HANDOUT

    At the end of each performance, audience members receive keepsake handout cards inviting them to visit JBVIPS.com. Audience members have the option to visit the mobile site, or visit the full experience on desktop or laptop. Completed in conjunction with RICG.

  • JERSEY BOYS – PLAYBILL AD

    The full page color playbill advertisement invites audience members to visit the JPVIPS site directly from the URL or by clicking a QR code. The headline piques curiosity by letting the audience member know, he or she is only a very short time away from becoming a JPVIP. Completed in conjunction with RICG.

  • JERSEY BOYS – CLUB ENTRY PAGE

    To claim free prizes and enter to win four free Jersey Boys tickets, visitors are asked for basic information to gain full access to the website. Throughout the entire online experience, each user interaction and choice is captured and recorded in a database for future segmented communications. Completed in conjunction with RICG.

  • JERSEY BOYS – PERSONALIZED WELCOME SCREEN

    Upon successful completion of the entry form, users are greeted personally by their dynamically populated first name. Completed in conjunction with RICG.

  • JERSEY BOYS – MAIN HOMEPAGE

    The website interface is designed so users can easily navigate to each section of the site. Alternatively, as users visit pages they can automatically be lead through the entire experience based on completed interactions. Completed in conjunction with RICG.

  • JERSEY BOYS – FAVORITE CHARACTER PAGE

    Questions and answers are presented in unique styles to keep the experience entertaining and increase response rates as well as overall time spent on the website. Completed in conjunction with RICG.

  • JERSEY BOYS – FAVORITE SONG PAGE

    To hear their favorite songs, users can click and pick, or drag and drop song titles into a pulsing jukebox. Completed in conjunction with RICG.

  • JERSEY BOYS – MOBBED UP SURVEY

    To enter to win free tickets, users complete a questionnaire card game. Users are asked to input first name, last name, valid email address as well as when and where they last saw the show. Street address and phone were optional. The site survey contains 17 questions about ticket purchasing decisions and experience at the show. Over 1000 theatergoers registered on the site in the first month live. An astounding 73% of visitors completed the entire survey. Completed in conjunction with RICG.

  • JERSEY BOYS – SURVEY RESULTS PAGE

    We built three, randomly populated, royal straight flush confirmation hands. Completed in conjunction with RICG.

  • JERSEY BOYS – HIDDEN REWARDS SECTION

    As a secret reward for completing the Mobbed Up Survey, users are treated to an unreleased, documentary video about the show. Completed in conjunction with RICG.

  • JERSEY BOYS – THANK YOU PAGE

    At the end of the experience, users are thanked for their time and reminded to share the site with friends. Completed in conjunction with RICG.

  • JERSEY BOYS – JPVIPS.COM MOBILE SITE

    On the mobile version of JBVIPS.com, users are able to enter information and receive one of two free gifts – a downloadable Jersey Boys digital wallpaper or a favorite character ringtone. The favorite character ringtones were recorded by the cast of Jersey Boys. Completed in conjunction with RICG.