• BP Large Images - AMAZING THINGS CAMPAIGN - EUGENE STOLOWSKI
  • BP Large Images2 - AMAZING THINGS CAMPAIGN - DOROTHY MCCOLLUM
  • BP Large Images3 - AMAZING THINGS CAMPAIGN - DOGS
  • BP Large Images4 - AMAZING THINGS CAMPAIGN - DEATHSTALKER SCORPION
  • BP Large Images5 - AMAZING THINGS CAMPAIGN - SKYLINE BANNER
  • BP Large Images6 - AMAZING THINGS CAMPAIGN - ICON BANNER
  • BP Large Images7 - AMAZING THINGS CAMPAIGN - YANKEES BANNER
  • Scorpion2 - AMAZING THINGS CAMPAIGN - SCORPION BANNER AD
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  • AMAZING THINGS CAMPAIGN – EUGENE STOLOWSKI

    The Amazing Things campaign set a new benchmark in the healthcare category. The campaign ran full-spread in global publications such as the Wall Street Journal and Continental Airlines in-flight magazines. After Roper Starch reported on four unique creative executions in the Wall Street Journal, the campaign showed some of the highest recorded positive response results within the hospital advertising category. Telephone inquiries increased by 17%, web referrals for physicians went up 65% and website visits increased by 13%. Similarly, the online campaign had an astounding click-through rate of 0.20 (average click-through rate is 0.03). Completed in conjunction with Munn Rabôt.

    Read Eugene’s Story >

    READ EUGENE’S STORY V

    It was the infamous Black Sunday fire. Fireman Eugene Stolowski was trapped on the fourth floor with one way out: the window. He jumped. Amazingly, he didn’t die on impact. But he literally separated his spine from his skull. In most places, he wouldn’t have survived. But over the next two weeks, teams that included some of the world’s leading neurological and orthopedic surgeons performed nine astonishing procedures to reconnect his spinal column. And while his duties will be less intense, the now legendary Eugene, together with his equally legendary skills in the kitchen, have returned to the firehouse. To learn more about the ways we’re helping people survive things they never would have in the past, and resume full and meaningful lives, visit nyp.org/amazingthings.

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  • AMAZING THINGS CAMPAIGN – DOROTHY MCCOLLUM

    The Amazing Things campaign set a new benchmark in the healthcare category. The campaign ran full-spread in global publications such as the Wall Street Journal and Continental Airlines in-flight magazines. After Roper Starch reported on four unique creative executions in the Wall Street Journal, the campaign showed some of the highest recorded positive response results within the hospital advertising category. Telephone inquiries increased by 17%, web referrals for physicians went up 65% and website visits increased by 13%. Similarly, the online campaign had an astounding click-through rate of 0.20 (average click-through rate is 0.03). Completed in conjunction with Munn Rabôt.

    A Halfhearted Gymnast’s Story >

    A HALFHEARTED GYMNAST’S STORY V

    To watch 7-year-old Dorothy McCollum, she certainly doesn’t seem halfhearted. But in fact, she was born that way. One of her two ventricles was undersized and ineffective, so her blood was getting very little oxygen. She had, essentially, half a heart. Dorothy was only five days old when surgeons performed the first of three challenging operations to literally reinvent her heart. Today, Dorothy is a typical kid. Like many little girls, she loves gymnastics, and now she’s putting her whole heart into it. To learn more about how we’re finding ways to finish the work nature sometimes leaves incomplete, visit www.nyp.org/amazingthings.

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  • AMAZING THINGS CAMPAIGN – DOGS

    The Amazing Things campaign set a new benchmark in the healthcare category. The campaign ran full-spread in global publications such as the Wall Street Journal and Continental Airlines in-flight magazines. After Roper Starch reported on four unique creative executions in the Wall Street Journal, the campaign showed some of the highest recorded positive response results within the hospital advertising category. Telephone inquiries increased by 17%, web referrals for physicians went up 65% and website visits increased by 13%. Similarly, the online campaign had an astounding click-through rate of 0.20 (average click-through rate is 0.03). Completed in conjunction with Munn Rabôt.

    Find Out How These Dogs Save Lives >

    FIND OUT HOW THESE DOGS SAVE LIVES V

    Recent studies have shown that pets can have measurable, positive effects on health, such as lowering blood pressure, and relieving depression and fear. Dogs have even displayed an ability to provide early cancer detection through scent. At NewYork-Presbyterian, we attract brilliant researchers and doctors from around the world to join us here, which brings many divergent schools of thought together. By embracing them all we make sure that we stay at the leading edge of innovation, so that each case can be treated uniquely and explore every possibility. For more examples of how remaining open-minded is opening new doors to cures, visit nyp.org/amazingthings.

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  • AMAZING THINGS CAMPAIGN – DEATHSTALKER SCORPION

    The Amazing Things campaign set a new benchmark in the healthcare category. The campaign ran full-spread in global publications such as the Wall Street Journal and Continental Airlines in-flight magazines. After Roper Starch reported on four unique creative executions in the Wall Street Journal, the campaign showed some of the highest recorded positive response results within the hospital advertising category. Telephone inquiries increased by 17%, web referrals for physicians went up 65% and website visits increased by 13%. Similarly, the online campaign had an astounding click-through rate of 0.20 (average click-through rate is 0.03). Completed in conjunction with Munn Rabôt.

    Learn About Healthy Venom >

    LEARN ABOUT HEALTHY VENOM V

    The Deathstalker Scorpion. It possesses one of the most potent venoms of any scorpion on earth. Yet someday, we may have to rename it the Lifegiver Scorpion. Research has shown that the venom of the Deathstalker contains chlorotoxin which attaches to specific brain cancer cells, while leaving healthy cells alone. If chlorotoxin can be used to carry radioactive atoms along with it to the cancer cells, those cells may be singled out and destroyed. What’s more, chlorotoxin appears to keep cancer cells from shrinking and moving, so the cancer can’t spread. At NewYork-Presbyterian, a recently completed Phase II clinical trial may bring this treatment to reality. So, when it comes to the Deathstalker, the adage, “What doesn’t kill you makes you stronger,” could soon have a whole new meaning. Learn more at www.nyp.org/amazingthings.

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  • AMAZING THINGS CAMPAIGN – SKYLINE BANNER

    The Amazing Things skyline installation was displayed directly above the hospital’s main entrance. The outdoor display was seen on a daily basis by patients, visitors, the executive staff and board members for over five years. The visual is meant to depict the connection between one of the most prestigious healthcare institutions in America and it’s home in one of the greatest cities in the world. Completed in conjunction with Munn Rabôt.

  • AMAZING THINGS CAMPAIGN – ICON BANNER

    The three-story Amazing Things Are Happening Here icon banner has been displayed on NYP’s Milstein Hospital Building’s skyway since 2008. The banner evokes pride from within the hospital community and the surrounding neighborhood. Completed in conjunction with Munn Rabôt.

  • AMAZING THINGS CAMPAIGN – YANKEES BANNER

    The NewYork-Presbyterian Yankees sponsorship banner is meant to be inspirational and exciting. The production process was just as much a work of art as the creative development. The image was originally a low resolution digital photograph shot by a reporter. Through the use of image interpolation and a Helliogarmme conversion, the photograph resolution was brought up to a high enough quality to be scaled up and printed to cover a three-story skywalk. Completed in conjunction with Munn Rabôt.

  • AMAZING THINGS CAMPAIGN – SCORPION BANNER AD

    The Deathstalker Scorpion banner ad received a click-through rate seven times greater than the Wall Street Journal average for online healthcare advertising. Average viewer interaction was 22.36 seconds compared with the industry standard of just 4.7 seconds. At the time results were calculated, no other Wall Street Journal banner ad in the healthcare category had ever achieved results that high. Completed in conjunction with Munn Rabôt.

  • AMAZING THINGS CAMPAIGN – PUBLIC TELEVISION SPONSORSHIP AD

    A simple public television sponsorship announcement. Completed in conjunction with Munn Rabôt.