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  • TONY N’ TINA’S WEDDING – REPOSITIONING & REBRANDING

    Tony N’ Tina’s Wedding has enjoyed worldwide success with performances in over 100 cities across the Americas, Europe and Asia. To celebrate the show’s 25 year anniversary, the original producer brought the show back to New York City and renamed it Tony N’ Tina’s Times Square. The anniversary show isn’t just a rehash of the original – it’s a reinvented experience. To ensure the show’s public perception kept up with it’s shift, the producers knew they needed to update the brand while keeping its quarter century equity intact. The solution was to develop a new brand which connects the show’s rich heritage and family of friends to a new generation of loyal fans.

  • TONY N’ TINA’S WEDDING – WEBSITE

    Tony N’ Tina’s Wedding has enjoyed worldwide success with performances in over 100 cities across the Americas, Europe and Asia. To celebrate the show’s 25 year anniversary, the original producer brought the show back to New York City and renamed it Tony N’ Tina’s Times Square. The anniversary show isn’t just a rehash of the original – it’s a reinvented experience. To ensure the show’s public perception kept up with it’s shift, the producers knew they needed to update the brand while keeping its quarter century equity intact. The solution was to develop a new brand which connects the show’s rich heritage and family of friends to a new generation of loyal fans.

  • TONY N’ TINA’S WEDDING – WEBSITE

    Tony N’ Tina’s Wedding has enjoyed worldwide success with performances in over 100 cities across the Americas, Europe and Asia. To celebrate the show’s 25 year anniversary, the original producer brought the show back to New York City and renamed it Tony N’ Tina’s Times Square. The anniversary show isn’t just a rehash of the original – it’s a reinvented experience. To ensure the show’s public perception kept up with it’s shift, the producers knew they needed to update the brand while keeping its quarter century equity intact. The solution was to develop a new brand which connects the show’s rich heritage and family of friends to a new generation of loyal fans.

  • TONY N’ TINA’S WEDDING – WEBSITE

    Tony N’ Tina’s Wedding has enjoyed worldwide success with performances in over 100 cities across the Americas, Europe and Asia. To celebrate the show’s 25 year anniversary, the original producer brought the show back to New York City and renamed it Tony N’ Tina’s Times Square. The anniversary show isn’t just a rehash of the original – it’s a reinvented experience. To ensure the show’s public perception kept up with it’s shift, the producers knew they needed to update the brand while keeping its quarter century equity intact. The solution was to develop a new brand which connects the show’s rich heritage and family of friends to a new generation of loyal fans.

  • TONY N’ TINA’S WEDDING – MOBILE SITE & CONTEST

    The show’s mobile presence is vital. Guests and characters need to be able to engage with Tony N’ Tina’s Wedding Times Square anywhere. Even at the performance. As part of the marketing we ran a free tickets and dinner promotion. The goal of the promotion was to capture data, communicate with new audiences as well as encourage online sharing to spread the word and promote the show’s return.

  • TONY N’ TINA’S WEDDING – TAXI TOPPERS

    An example of spreading the word around town about Tony N’ Tina’s triumphant return to the heart of New York City.