Verizon Wireless’ Get It Now technology was one of the first platforms which allowed users to download applications, ringtones, music, games and use instant messaging on a mobile device. Verizon needed symbols to represent everything that was available through Get It Now. The solution was to develop icons depicting each of the application types the user was able to download. The icons were used throughout all Verizon Wireless’ marketing and advertising media. One of the unique challenges was developing a color palette that worked together as a whole, but none of the colors looked like any of the competitors’ brands. Completed in conjunction with Siegel+Gale.