Prager Creative
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  • Direct Marketing

    When you truly understand your target audiences’ motives, you can better address their needs and improve your relationship.

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    When you truly understand your target audiences’ motives, you can better address their needs and improve your relationship.

    What are your customers’ desires and ambitions, and how do they fit within the 360° view of your brand? It’s vital that your campaigns pique curiosity with a compelling message that demands reaction. Today, direct marketing tactics can be as precise, intense and engaging as you want them to be. We work with creative-minded BtoB and BtoC organizations that are eager to tell their story in an inventive and impactful way. But not just any story. We work to uncover the types of opportunities that translate into measurable marketing results. Marketing results that you can actually build on and improve as your competition works harder and your audience’s preferences change.

    Direct Marketing may have its roots in print mail, but today it encompasses print, digital, mobile, social media and much more. The much more comes out of the ability to leverage multi-channel impact. Are you telling your story in the right places with the most influential meaning?

  • Targeted Advertising

    What’s a marketing strategy without research and data that you can use to your advantage? That’s where we start. Our experience with marketing to a variety of industries gives us the understanding of an array of audiences. We work to make sure your target audience finds the message you have to share. Together we will learn to understand your audience down to the very last detail. Proper data analysis and application is the key to being heard.

    While data is a powerful tool, on its own it cannot replace creative thinking. What your message says and what it looks like needs to be right for your customer and different from your competition.

    The road map to success includes a combination of timing, placement and sitting outside the comfort zone. To reach your destination you need a truly unique approach. Are you ready to get started?

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  • Branding & Identity

    Leverage the power of your first impression. It’s the perfect opportunity to make yourself the center of audience attention.

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    Leverage the power of your first impression. It’s the perfect opportunity to make yourself the center of audience attention.

    Your brand is more than your logo. Your brand is more than a color palette. Your brand is a representation of everything you stand for. It represents a one-of-a-kind opportunity. Identifying the emotional foundation of your business will allow your suite of marketing and communication efforts to live and breathe at their fullest potential – both in the short term and long term as you establish brand equity.

    Your brand should be your business’s closest companion and champion of success. It should make you proud. It should inspire greatness from your leadership team and employees. Everyday we turn motivations into innovations which create positive, lasting impressions. Always be sure your audience knows who you really are, what you stand for and what makes you special. If you’re special, and people know it, success will naturally gravitate towards you.

  • Social Media Conversation

    72% of all internet users are now socially active.
    47% of Americans say Facebook is the top influencer of their purchasing decisions.*

    * Reference: Social Media Today: New Social Media Statistics You Need to Know

    Take advantage of one of the most personal ways to connect your brand to your audience. With over 70% of internet users active in social media communities, sharing your message here allows conversation on a completely different level.

    A social media marketing plan done right allows you to listen and engage beyond normal consumer boundaries—to get your marketing out in real time to the people you want to connect with. When planned and executed properly, social media will play a critical role in your website’s SEO success, a critical role in your company’s customer service efforts and a critical role in your marketing strategies. But here’s the catch—social media management is a marathon, not a sprint.

    We have the experience to set your company up for steady growth and long-term success with new and existing customer relationships.

    72% of all internet users are now socially active.
    47% of Americans say Facebook is the top influencer of their purchasing decisions.*

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    * Reference: Social Media Today: New Social Media Statistics You Need to Know

  • Website Development

    Are you making the most of your first online impression or is it time for a new game plan?

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    Are you making the most of your first online impression or is it time for a new game plan?

    Everything you do leads back to your website. Don’t waste time, money and effort driving traffic to a website that isn’t performing to it’s fullest potential.

    Thinking about your web presence shouldn’t be overwhelming or frustrating. It should be exciting. Prager Creative designs and develops interactive experiences that tell a story and help users find what’s most important to them, while still providing the opportunity to discover the unexpected. Are you getting the most out of your website? Ask yourself a few simple questions:

    Does your website reflect your identity?

    Are you learning from data like page visits and bounce rates?

    Are you converting clicks into leads?

    Does your site work on mobile devices?

    We are experts at focussing on the here and now with an eye towards the future.

  • Media Planning & Buying

    Taking your message to market involves the right blend of mediums and channels. A flawlessly executed media strategy will make every dollar count. No waste. We aim to consistently deliver targeted media plans at rates of ten to fifteen percent below standard rate card pricing.

    We are experts at identifying the where, when, why and what your audience wants. Our planning can get you right in front of your next door neighbors or reach a larger audience on national or global scales. We can help you find an entirely new audience you might not have even known existed with a data driven contextual plan.

    Our planning execution will help take your advertising to new and exciting places. Some might be uncharted territory for your business vertical. Others might be bigger and bolder media outlets where you haven’t gone before.

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  • SEO Implementation

    Are the words on your website working as hard as you are? What good is having a website if your target audience never sees it?

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    Are the words on your website working as hard as you are? What good is having a website if your target audience never sees it?

    Your words should wage a war. Search Engine Optimization (SEO) is not a passing phase. It’s an essential piece of any business’s marketing strategy and it hinges on keywords, content, links, indexing and a long-term quality approach. SEO requires an understanding of who your target audience is, what they’re looking for as well as how your services can meet their needs - not just keywords and search terms. You need a strategy.

    Implementing that strategy starts with a website analysis and research to identify the words and terms most critical to your search rankings. You need a game plan to publish quality content to help you rise in the rankings and keep your audience coming back for more. Your content needs to be pushed to the right places to get noticed, indexed and rewarded.

    SEO will not only get you better organic search positions. It will get you more site traffic and ultimately, more qualified leads.

  • Content Creation

    Build trust, loyalty and influence. Custom content will help position your voice as the sound of expert authority.

    Custom content is a blank canvas for anywhere you want to go. We believe great content should be an inspirational experience that people want to share with others. You need to provide a benefit to the reader with a memorable takeaway. In order for that to happen you need to consider how words, visuals and videos can work together to captivate. Developing content does not need to be difficult. Your readers (also known as your potential customers) should turn to you for information that only you can provide. It’s this content that sets you apart and turns your readers into loyal advocates.

    We work with clients on an individual basis to set up the right types content management systems and publish the right types of content that will position you as the true industry leader that you are.

    Build trust, loyalty and influence. Custom content will help position your voice as the sound of expert authority.

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  • Mobile Marketing

    The sweet spot to finding your customers could be right at their fingertips.

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    The sweet spot to finding your customers could be right at their fingertips.

    Research shows that 2016 will be the year time spent on mobile devices surpasses desktop and laptop usage. That means that mobile communications will actually give you farther reach than traditional online outlets. You need a powerful presence. Are you ready for the shift?

    Don’t let mobile communications be a roadblock to your marketing success. We can help guide you through the rapidly changing mobile channel and show you how finding the right formula will serve as the gateway to your handheld prosperity. Not only will we help you discover where to invest, but we’ll be there to fill the creative needs for any successful mobile website or advertising campaign.

    If you aren’t already leveraging mobile to it’s fullest potential, it offers you an entirely new channel to reach your audience quickly, efficiently and effectively. It cannot be ignored.