FCL has been a leader of the commercial printing industry for over 40 years. Now popular for their expertise in the production of fully automated campaigns utilizing variable data printing and customizable tracking technologies, the firm’s branding no longer represented who they had grown to become.
Working closely with the FCL leadership team, Prager Creative led and implemented a complete brand overhaul based on a simple and direct positioning statement, “Printing that leads to better marketing”. This repositioning extended across key B2B customer touch points, including a complete web redesign and enhanced mobile and social media presence. As a result of the brand update, FCL has firmly reestablished themselves as a technologically-savvy print leader that businesses can rely on.
“I recently worked with the team at Prager Creative to completely rebrand my company as well as launch a redesigned website. The team was able to bring our future vision and ideas to life in an impactful and meaningful manner. Our new website and brand have helped set us apart from competitors as a leader within the commercial printing industry. The new look and feel has also helped energize existing clients’ perception of the company. In addition to professional qualifications, I found their working process to be insightful, well-informed and organized.”
President & CEO