Prager Creative and MetroPlusHealth Win 2024 Social Media Campaign of the Year, Silver, Impact Award
Chicago, IL – MetroPlusHealth has been selected by Modern Healthcare and Ad Age as a winner of the 2024 Healthcare Marketing Impact Awards. MetroPlusHealth and its Agency of Record, Prager Creative, received the Silver Award for Social Media Campaign of the Year in the Health Insurance category for its Influencer Army campaign.
The winning case study can be viewed here.
The Healthcare Marketing Impact Awards recognizes outstanding marketing, advertising and communication campaigns across all media platforms. These campaigns advance the goals of healthcare organizations, promoting individual and community health.
“Healthcare is complex and crowded with players and it can be difficult to stand out with a message that is memorable, informative and conveys the right emotion,” said Mary Ellen Podmolik, editor-in-chief of Modern Healthcare. “The winning entries in our Healthcare Marketing Impact Awards excelled at finding creative ways to address stigmas, define their brands and highlight the importance of the patient experience.”
“In an industry as intricate and emotionally charged as healthcare, effective marketing requires creativity, empathy and precision,” said Jeanine Poggi, editor-in-chief of Ad Age. “The winners of the Healthcare Marketing Impact Awards demonstrate how brands can not only communicate their values, but also positively influence patient outcomes and community well-being. These campaigns set the standard for what healthcare marketing can achieve in an evolving landscape.”
“It’s an honor to be trusted by an organization like MetroPlusHealth to help build innovative marketing campaigns that make a difference and help them connect to their target audience with meaning,”
says Ben Prager, Founder and Creative Director of NYC-based Prager Creative. “All New Yorkers need to know about their healthcare options. Especially if it’s in a time of need. MetroPlusHealth is a mission-driven organization unlike any other in New York City.”
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About Modern Healthcare
Modern Healthcare is the most trusted business news and information brand in the healthcare industry. Modern Healthcare empowers healthcare leaders and influencers to make timely and informed business decisions.
About Ad Age
Ad Age, a Crain family brand, is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
About MetroPlusHealth
Since 1985, MetroPlusHealth has built a reputation for providing access to affordable, quality health care to the people of New York City. They believe in guaranteed health care for all, and want members to have quality health care, at little to no cost.
About Prager Creative
Prager Creative is a full service marketing, branding and advertising agency headquartered in New York City. They steer organizations at the crossroads of challenge and change to success while keeping total brand perspective at the forefront of everything they do across every mainstream for of marketing communications available. With sound strategy, qualified process, and a collaborative approach, they help ambitious brands reach heights of grandeur.
