Prager Creative Takes Home B2B Global ACE Award For SuperStock Integrated Digital Campaign
New York, May 3, 2016 – BMA NYC hosted their 2016 ACE Awards on April 28, where Prager Creative was honored to attend and accept an ACE Award for their integrated marketing campaign for Superstock’s “Stock Photography Reimagined.”
The win was especially exciting to Prager Creative, who specializes in working to bring brands the attention they deserve. For SuperStock, that meant reinventing a company’s marketing strategy and communications without interrupting the successful brand equity they had built over the past 40 years. A critical part of the new strategy was to step up their digital marketing from almost non-existent to full-fledged social, email and digital advertising initiatives.
The results of this integrated campaign exceeded goals, with visits to the site up over 37% and time spent on the site rising over 33%. Not to mention large increases of customers coming from social media and search results.
“Our primary goal with every client is to put their branding and marketing ahead of what their toughest competitors are doing,” explains Ben Prager, Founder of Prager Creative. “For SuperStock we did this by getting their audience involved through online channels like email, their website and relevant social networks.”
Prager Creative was invited to participate in the Global ACE Awards through their partnership with Hiscox Insurance. “At Hiscox, we believe in encouraging small business owners to find the courage to take on new challenges,” said Russ Findlay, Head of Marketing for Hiscox USA. “We are proud of what our client, Prager Creative, has accomplished this year.”