Mintable

Today, restaurants need more than a platform to manage orders and waitlists. They need insights into consumer behavior. Minitable offers both. Its user-friendly Front of House (FOH) management and customizable, proprietary data gathering give restaurants the power to stay ahead of the curve.

After earning the trust of popular international eateries and franchises, Minitable decided to move into the American market. However, SaaS within the service industry is a highly competitive market. They needed a website that stuck out from the crowd.

Prager Creative designed an entirely new web presence for Minitable. After a comprehensive examination of the SaaS market within the service industry, Prager Creative formulated a strategic approach to how Minitable can communicate with its target audiences.

Many SaaS platforms use highly technical jargon to communicate their expertise to audiences. Instead of relying on language and imagery common in software, Minitable’s website uses a client-first approach. Restaurants, not tech, take center stage. Everything, from the visuals to the language, touches on the culture of food service.