Alma Bank
As a community bank known for its highly personal service and proven financial expertise, Alma Bank is well-adept in helping clients achieve financial peace of mind. After Alma Bank introduced the inventive ‘Talk To Us’ positioning they wanted to be sure they were leveraging its meaning to its fullest potential. Prager Creative worked closely with the marketing team to translate this positioning into a broader vision, actively applying it across mediums, consumer touch points, and long-term marketing strategies.
Focusing on the one-to-one style messaging rooted in their new positioning, we enabled Alma Bank to find exciting new ways to connect with both business and personal banking customers. From renegotiating more effective media plans to launching new products and strengthening the digital experience, we were able to bring a lively, creative angle to ‘Talk To Us’.
This fresh outlook allowed the brand to consistently stand out and maintain a presence in consumers minds. And thanks to our robust digital approach, involving programmatic HTML display banner ads, :15 pre-roll video, dedicated landing pages, targeted Email, and organic and promoted LinkedIn posts, we achieved results that surpassed all expectations. With 15 million digital ad impressions, 18,412 clicks to website, and 7,900+ conversions generated to the home page and small business services page, it’s clear audiences were just as pleased with our efforts as we were.
“Prager didn’t just provide aesthetics; they built a foundation for the bank’s growth. Their work on our brand architecture provided a much-needed framework that allowed us to scale our offerings consistently. They were responsible for the design and conceptualization of several new products and lines of business, ensuring each launch felt fresh yet aligned with our core values.
One of their standout achievements was the implementation of the bank’s first in-branch media network. It was a complex assignment that required a blend of technical strategy and content creation. The result was a seamless, engaging digital experience for our customers that significantly elevated our branches.
What really sets Prager Creative apart is their commitment to the partnership. They are a team that consistently goes above and beyond. In the banking industry, compliance and deadlines are non-negotiable; Prager Creative embraced this reality by ensuring every project came in on time and on budget. Prager Creative was collaborative, proactive, and deeply invested in our success. I would work with them again in an instant and recommend them without reservation to any organization.”
George Frangos
First Vice President
Director of Marketing and Communications
