Prager Creative Continues Winning Streak With Three Category’s Best Diamond Awards
In partnership with Liberty Savings Credit Union, Prager Creative has been recognized with three prestigious Category’s Best Diamond Awards from America’s Credit Unions’ Marketing, PR & Developmental Council. Out of 1,400 submissions from across the country, a total of 373 Diamond Awards were presented and only 100 were designated as Category’s Best – representing the pinnacle of achievement in credit union marketing excellence.
Prager Creative’s work with Liberty Savings Federal Credit Union earned top honors in three categories:
Digital Advertising – Promotional product marketing campaigns that ran across targeted programmatic and social media
Member Newsletters – Print and online newsletters that strengthened member relationships and promoted member growth
Video Commercial – Single or Series, Featured video from the ‘Mic Drop Moments’ campaign that ran in English and Spanish across traditional cable, OTT and online media outlets.
The Power of ‘Mic Drop Moments’
This award-winning campaign tapped into something every member can relate to–that moment when it all comes together. When you land your first home. Drive off in your new car. Finally pay off that lingering debt. That’s the mic drop. We wanted to celebrate those personal wins–not just as major life milestones, but as proof of what’s possible with the right financial partner.
It’s about more than loans or rates–it’s about empowerment. We showed members that big goals don’t need to feel out of reach when you’ve got a team behind you that believes in your future.
The message of empowerment was amplified far and wide. In addition to airing on traditional cable, OTT, and digital channels, the campaign also ran across paid social, NJ Transit buses, and the Jersey City Light Rail System–ensuring the message reaches current and future members right where they are.
“Every credit union has a unique value proposition to both their members and their communities. Our job is to uncover that story and bring it to life in a way that inspires action.”
“We’re passionate about building bold, memorable brands that keep credit unions top of mind when people think about their finances. For over a decade, we’ve helped credit unions of every size break through–and we’re always ready to do it again,” said Ben Prager, Creative Director and Founder of Prager Creative.
“We love working with credit unions because when we help them grow and bring new members through the door, we’re getting a chance to give back to communities through our work,” added Ben Prager. “Credit unions have a built-in differentiator–they’re authentic. Their story and mission naturally lend themselves to great advertising, and we have a proven process for bringing those stories into the world.”
About Prager Creative
As an industry leader known for its poignant insights across many market sectors, Prager Creative partners with credit unions across the U.S. to develop distinctive brands, engage members, and grow their community impact. Interested in finding more about our background, process, and partnering together? Get in touch with us today.
Check out more credit union work
We’re always eager to make new friends. Let’s chat about how we might partner together to build stronger brand engagement through traditional, digital or social media. For more information, please get in touch.
