Liberty Savings Work Wins Third CUNA Diamond Award
Liberty Savings FCU was awarded a Diamond for Brand Awareness in the category of credit unions with assets under $100 million by the Credit Union National Association (CUNA) for work created in partnership with Prager Creative.
Prager Creative is honored to serve as Liberty Savings FCU’s agency of record, this being their third Diamond Award working together. The credit union movement embodies an important mission to build a sense of community; and helping to strengthen credit unions within the industry is something Ben Prager, Prager Creative Founder, feels strongly about.
“There is a growing importance of brand awareness and connecting with the target audience,” Ben says,” We aim to level the playing field with bigger banks and overcome the hurdles of being seen as an inferior option.” The idea of a level playing field has led Prager Creative to further industry research to developing strategy that help others elevate their brands.
This award champions Prager Creative’s view that collaboration with credit unions, like all clients, needs to be at the forefront of everything they do. “There is no us and them with Prager Creative,” shares Karen Velasquez, “The care and insight they put into their work makes it easy to forget that they are not direct employees of our company.”
Prager Creative partners with credit unions to help further advance their branding and awareness through traditional and emerging media. Collaboration is one facet of their company; just as important is big thinking that really gets to the heart of an organization to find their true connections.