Known for their personalized and fast service, business-solutions provider and boutique printer, Directed, needed to showcase their high-end capabilities in a fresh, sophisticated manner.

Through a traditional media campaign, we established a brand position that has become the basis for their new sales and marketing initiatives. With highly energetic visuals and punchy wording, these client-focused collections of work tangibly illustrate the power of Directed’s boutique printing services.

Recognizing the deep influence of this marketing piece, leaders of Directed use this traditional media campaign as an essential business development tool for winning over B2B customers, and has become the foundation for many subsequent sales and marketing initiatives.