Heritage Trust Federal Credit Union
Serving more than 43,000 members at 12 branch locations in the greater Charleston area, Heritage Trust is a beloved credit union with deep roots in the local community. Having rebranded with fresh colors and a new voice, Heritage Trust enlisted Prager Creative to translate this new branding into sophisticated and savvy communications that would engage audiences in the long-term.
With South Carolina’s Lowcountry experiencing a distinct wave of change thanks to a booming tech industry, we seized the opportunity to develop a strategy that would steadily engage the longstanding, more traditional locals as well as the influx of new, younger residents. We established a cohesive platform of striking communications that easily adapt, enabling Heritage Trust to engage their consumer, business, and Select Employer Group audiences with fluency across all channels.
In addition to creating elegant communications across the entire brand ecosystem – including traditional advertising, in-branch ambient media, and social and digital content – we’ve helped the brand leverage multiple opportunities. Increasing business account services, capturing and maintaining entry points for Select Employer Groups, and bolstering community involvement are just some of the ways we’ve delivered value beyond distinguished creative.
“Since retaining the services of Prager Creative, our marketing and communications have become far more cohesive and streamlined than ever before. They know how to strike the right tone to appeal to our varied audience demographics. The team brings a level of sophistication to our member engagement that we always hoped to achieve.”