The U.S. healthcare industry spends $30 billion a year on marketing. How will you stand out amongst it all?
Healthcare marketing and advertising is notoriously tough. Competition is high. Loyalty can be elusive. And capturing potential patients at the exact moment they need you requires sophisticated know-how.
We create advertising that works for all stages of the patient decision-making process. Crafting communication strategies that make you stand out as a category leader; that mobilizes effective brand recall. Transforming you into the healthcare brand people turn to when they need to be well.
Because when it comes to succeeding in the world’s biggest healthcare market, fortune favors the bold.
“Although we’d prefer to not have to treat anybody for cancer, the reality is, people need to be aware that there is a highly effective radiation treatment option with few side effects. Prager Creative really took it upon themselves to understand the intricacies of our challenge and approached it with thorough consideration. They are insightful, accommodating and dedicated. From our very first meeting, we knew Prager was the right fit for us which is why we chose to work with them and will continue to do so. It’s already proving to be a great partnership!”
Lisa Jones, Marketing Manager
ProCure Proton Therapy
“We were seeing competitors advertising in much more aggressive ways and expanding into larger media. We knew we needed to go bigger to gain the type of recognition our brand deserved. Prager Creative was able to visualize our organization’s position in the marketplace. Within a matter of weeks of having two television commercials on air, we were receiving positive feedback and we saw a rise in direct inquiries. We are looking forward to many more successful campaigns with their team.”
Margaret Rogers, CEO
New York Spine Institute
“Prager Creative won our work through a very selective RFP process, beating out five other agencies. Our entire team was truly impressed with the insight and creativity they brought to the table. Since the pitch, we’ve produced four bilingual TV and radio spots, and we’re excited for what’s to come next.”
James Spera, Senior Executive VP of Marketing